YouTube Link in Bio: Send Viewers Somewhere Specific
1 min read
YouTube will let you paste several URLs into a description. Viewers still look for one obvious place to go, especially from a phone, where the description is collapsed. A channel website link, or the first link you mention on camera, should open a single page.
Use your Viewb URL for that. Descriptions can keep deep links for the people who expand them. The spoken "link in the description" should match the first button on the page.
One page for the channel, not one page per video
A new URL for every upload means old videos point at dead offers. Keep the Viewb link permanent and move the featured button. The video from last year still lands on a page that is current.
Name the button after the offer in that video when it is the one you are pushing. Change it back when the push is over. The channel link does not change.
Put the social profiles second
Creators often lead with Instagram, TikTok, and Discord. Those are fine below the offer. A viewer who just watched a product video did not come to find your other apps. They came for the thing you mentioned.
If the channel is the product, the first button can be "Subscribe" only when the rest of the page gives them a reason to stay. Otherwise lead with the next video, the membership, or the shop.
Check the end screen against the page
End screens and pinned comments go stale quietly. Once a quarter, open your three most-viewed videos and confirm the link they name still matches the top of your Viewb page.
Analytics will show whether description traffic taps through. If visits from a big video are high and clicks are flat, the first button is not what you said on camera.