Instagram Link in Bio: What to Put There
2 min read
Instagram gives most accounts a single website field. That field is the only tap that is always on screen, above the grid, on every visit. Whatever you paste there should open a page that can hold more than one destination.
A Viewb link does that job. The Instagram URL stays viewb.io/your-name. Behind it, you reorder buttons when a launch, a story, or a collab needs to be first.
Put the current offer first
Visitors do not read a bio the way you wrote it. They scan. The top button should name a concrete thing: Shop the new drop, Book a cut, Watch the latest video, Join the list. "My links" is a label, not an action.
Keep the next two buttons useful and specific. A fourth and fifth are fine. A twentieth button is where people leave. You can store more links than you show, but the page they see should stay short.
Match the post they just saw
If today's Reel sells a product, that product is the first button before you publish. If the Reel asks people to book, booking is first. Changing the page takes less time than explaining in comments where the link went.
Stories disappear. The bio does not. When a story sticker and the bio disagree, trust dies. Point both at the same Viewb URL and change the buttons, not the URL.
Check it on a phone
Open your own profile on mobile, tap the link, and count how long the page takes. If you hesitate, a stranger will bounce. Viewb is built to stay light so that tap lands on the buttons, not on a loading spinner.
Then look at analytics after a few posts. The button under the one you care about is often the one people actually hit. Rename it until the words match the tap.