TikTok Link in Bio for Creators
1 min read
A TikTok viewer decides in a second whether to tap your bio. The video already did the persuading. The link only has to finish the job: open a page where the next step is obvious.
Put a Viewb URL in the website field and keep that URL stable. Change the buttons when the video changes. Sending people to a different domain every week trains them to distrust the bio.
Say the link out loud in the video
"Link in bio" is easy to ignore if the button they need has a vague name. Name the thing in the video and use the same words on the first button. If you said "the spring preset pack," the button should not say "Shop."
Pin a comment that repeats the same phrase. The bio, the button, and the comment should agree. Three different names for one offer look like three different offers.
Do not send them through extra steps
TikTok already took them off the video. A slow page, a popup, or a second "choose a link" screen wastes the visit. One page, the right button at the top, and a fast load is the whole design.
If you also sell on Instagram and YouTube, use the same Viewb page. Updating one list is how the TikTok offer stays available everywhere else the same day.
Read the clicks, not the views
A video can get views and still send nobody to the page. Check the bio link analytics for the day you posted. If views are high and taps are low, the spoken ask was unclear or the button was buried.
If taps are high and the shop still does not move, the problem is the page after Viewb, not the bio. Fix that destination. The bio link did its job.